On the Branding: Fitzpatrick Group was given a lot of creative freedom when we started work on the ClassFinder branding. We were only told to keep a couple of things in mind when designing the logo. Discovery, and Knowledge. We worked our way through quite a few...
On the Branding When working on the RedFrog branding, Fitzpatrick Group made a conscious effort to ensure the image of the brand didn’t carry too much corporate weight. The brand needed to exude confidence, and friendliness. The frog mark was created so that it...
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