On the Branding
When working on the RedFrog branding, Fitzpatrick Group made a conscious effort to ensure the image of the brand didn’t carry too much corporate weight. The brand needed to exude confidence, and friendliness.
The frog mark was created so that it could sit with the logotype comfortably, and also stand out well on its own. All elements of the brand needed to have a warmth to it. A sense of sureness. Clients need to feel that they can trust the services that Redfrog Bookkeeping can provide.
The font used for the logotype is called Blogger Sans. We also chose Raleway for our body copy, as well has PT Sans for headings.