No matter what industry you operate in, it is important to have good customer service. This is the service you provide to the client before, during and after their purchase. It may sound simple, but it’s one of the things that can set your business apart from others of its kind.

Why is Customer Service Important?

A company with excellent customer service is more likely to get customers returning for their service. How you deal with your customers and the service you give them is often the only view people get of your organisation. By delivering for your clients it can create loyalty and build a positive reputation in the community.

Customer service is what customers will remember about you and this will reflect on your entire business. If a customer is happy with your service, they will naturally assume you have good products and offer a great service.

What does Good Customer Service Look Like?

Good customer service means having thorough knowledge of your inventory, experience with your products, and being able to help customers make the best choices for them. Spending the time to get to know your products and services so that you can make recommendations and give advice can result in you meeting or exceeding the client’s expectation.

Along with the right knowledge and attitude, it is important to offer a timely and efficient service. Making a customer wait a long time for a resolution, answer or advice is not excellent service. Deal with all situations as quickly as possible. If an immediate response or result is unavailable be sure to keep the client up to date with your progress to ensure they know you are still working on it.

Tips for Great Customer Service.

It is important to continuously look for ways to improve the level of customer service you deliver, and consider how you present yourself to the customer in all aspects of your business.

To build and maintain good customer relationships, you will need to follow up on both positive and negative feedback you receive. It is also important to only concentrate on building relationships with clients that want your help. Don’t waste your time on clients who seem to not want your service.

© Fitzpatrick Group 2017

Tyran Clare

Senior Business Manager

Tyran is a Chartered Account (CA) and a Registered Tax Agent. Tyran is also certified in Xero Accounting. She has 20 years’ experience in the accounting industry and joined Fitzpatrick Group in 2012.

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