Subscribe to our Newsletter

How to: Deliver Great Customer Service

Written by Bryn Robinson • Director
Published on 14 Jun 2017

No matter what industry you operate in, it is important to have great customer service. This is the service you provide to the client before, during and after their purchase. It may sound simple, but it’s one of the things that can set your business apart from others of its kind.


Why is Customer Service Important?

A company with excellent customer service is more likely to get customers returning for their service. How you deal with your customers and the service you give them is often the only view people get from your organisation. By delivering for your clients it can create loyalty and build a positive reputation in the community.

It is what customers will remember about you and this will reflect on your entire business. If a customer is happy with your service, they will naturally assume you have good products and offer a great service.


What does Good Customer Service Look Like?

Having a thorough knowledge of your inventory, experience with your products, and being able to help customers make the best choices is exactly what it looks like. Spending the time to get to know your products and services so that you can make recommendations and give advice can result in you meeting or exceeding the client’s expectation.

Along with the right knowledge and attitude, it is important to offer timely and efficient service. Making a customer wait a long time for a resolution, answer or advice is not excellent service. Deal with all situations as quickly as possible. If an immediate response or result is unavailable be sure to keep the client up to date with your progress to ensure they know you are still working on it.


Tips for Great Customer Service

It is important to continuously look for ways to improve the level of service you deliver and consider how you present yourself to the customer in all aspects of your business.

To build and maintain good customer relationships, you will need to follow up on both positive and negative feedback you receive. It is also important to only concentrate on building relationships with clients that want your help. Don’t waste your time on clients who seem to not want your service.


In summary

Managing your team to deliver great customer/client service is not a simple task. However, if you and your team manage to deliver it consistently, you shouldn’t have too many issues with your clients.

Unfortunately, we know that not all clients are equal. Even your best efforts may be in vain. When this happens, you might find yourself chasing up unpaid invoices and information from battle-ready clients.


Check out another recent blog in this category.

Bryn has spent nearly 20 years with Fitzpatrick Group Building Better Businesses. Now a Director and also General Manager, Bryn assists our business clients in the areas Accounting, Taxation, and Business Growth.
Authour \u2022 Bryn Robinson

Director, Fitzpatrick Group

Post Categories: Marketing

Looking for a coach to guide your business to deliver great customer service?