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Many small business owners are looking to expand their client base to grow their business. Often, they will decide to try something like printing out flyers and canvasing their local territory, and while this isn’t a bad strategy it’s pretty much useless if there isn’t a continued follow up.
So what’s wrong?
It’s not about what to do, because often what is being done is not wrong. Rather it’s about how it’s being done. A lot of small businesses seem to have a “set and forget” mentality, and this just won’t cut it if you are serious about generating new leads.
Marketing is a continuous activity.
You can’t just slap your product or service onto a billboard and expect new clients to continue rolling through the door for the next 5 years.
This is why we’ve created our Top 6 Tools to Streamline Marketing for your business.

1. Social Media

Hootesuite

Hootesuite

If you are looking to improve your brands awareness, targeting social media will go a long way. Hootesuite offers you the ability to bring all of your social media accounts to one place, to not only monitor activity and get reports, but also post out your message just once, to all of your accounts.
This means that you won’t have to spend time signing in and out of different social media accounts just to write up the same update. One post, all done. 
Another fantastic feature is the ability to schedule posts in advance. Many Hootesuite users schedule posts in advance in case they don’t have the time to post live. This allows your brand to remain active even when you’re not there to do so yourself.

How does Fitzpatrick Group use it?

We like target certain messages and campaigns via different social media outlets. Hootesuite allows full control over which handles we are posting through to at any given time.
We also like to schedule out our social media posts in advance. This frees our time up for other marketing tasks and allows us to respond to any questions on social media. You should try to post live as much as you can as scheduled posts can begin to look quite cold. To do this we like to make sure we weigh in on current hot topics.

 2. Collecting Information

SurveyMonkey

SurveyMonkey

If you need to know what you should be focusing your marketing on, sometimes it’s just best to ask your clients. SurveyMonkey offers great survey options for you to use. If you need to find out what your clients think of your product or services, this is a great method of doing so.
If you’re starting up, you can always buy survey responses. SurveyMonkey offers you the ability to buy responses to your questions. This is a great option for startups.

How does Fitzpatrick Group use it?

We use SurveyMonkey to acquire information from our clients that they wouldn’t normally talk about. Recently, we asked our clients about their main pain points in running a small business. This gave us fantastic insight into how we can help them achieve their goals.

 3. Streamline Marketing

Zapier

Zapier

Zapier is one of the most powerful automation tools available. Zapier has the ability to link with an enormous amount of programs and products. It can be used to send contact information from a form to a specific email account, and even create a two-way sync in a program that doesn’t naturally offer one.
How does Fitzpatrick Group use it?
We are still exploring how we can use Zapier to the fullest (it’s such an extensive program) but our current favourite use is the two-way sync we’ve created between our Marketing Agile CRM account and our Accounting Agile CRM account. Creating a contact on one account instantly creates that same contact in the other account.

 4. Measure Website Activity

Google Analytics

Google Analytics

Google Analytics offers an incredibly comprehensive rundown on your websites performance. You may be thinking, “that’s web development issues, I’m worried about marketing”. Well you’re not wrong, but if a visitor leaves your website because it took too long to load they will never make it to your marketing material!
From individual page speed to user behavior, Google Analytics is the perfect program for understanding your prospective and current clients. This data allows you to re-target your marketing strategy based on actual evidence acquired from real data pulled by Google Analytics.
How does Fitzpatrick Group use it?
We love to ensure our website is running fast, so we always check the average load times on every page on our website. We also love checking the user flow of our website, to better understand how people are traveling through and what they are most interested in. This allows us to create unique strategies tailored to the trends of our visitors.

5. Data Capture

Gravity Form Logo

Gravity Forms

All websites absolutely need a “contact us” page. If a visitor is interested in your product or services, they are pretty likely to want to ask questions. Give them a contact form, and a space to ask their question! Of course, Gravity forms can do just this for you, but it is also capable of handling payments for your products through connection with services like PayPal and Stripe. Gravity Forms become even more powerful when you link it with a good CRM. It can take the visitor information that you need, and store it away for you to use later.
How does Fitzpatrick Group use it?
We use Gravity forms to allow our clients a place to get in touch with us. Everyone’s different. Some people may not want to pick up the phone and call us, so we offer them a space to get in touch over the web.
We’ve also used Gravity forms to capture unique data. If we want to get answers to specific questions, we create a Gravity form to capture that data from our visitors. We link Gravity Forms with Agile CRM to manage our client data.

6. Client Relationship Management (CRM)

Agile CRM

Agile CRM

If you want to get serious about marketing, having a robust CRM system is an absolute must. Agile CRM allows you to manage your client data, send out marketing emails to your client lists, and manage complex marketing campaigns. Have you ever thought about targeting a specific demographic for your products or services? Agile allows you to do this. 
When you create a contact, you can take note of specific information about the individual. What’s the person’s gender? What age bracket do they fit into? What services or products have they showed interest in?
All of these things can be added to your contacts details in Agile CRM to be used later down the track.
How does Fitzpatrick Group use it?
We use Agile CRM to keep detailed records on our interaction with our clients. If they have used specific services, it will be tagged. We can then use this to our advantage in the future when we are looking to promote a specific service. For example, when someone fills out a Gravity Form, we can apply a field that 

Shaun da Silva – Marketing Officer

Shaun works at Fitzpatrick Group as a Marketing Officer. He holds an Advanced Diploma of Graphic Design and freelance experience in the industry. He loves all aspects of design, marketing and digital entertainment.

Peter Carter

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